Run Amazon Ads better.
Guides to every Amazon ad type, comparisons and news from the Gloriads team.
Amazon FBA sellers in the Netherlands: the 21% VAT on your Amazon ads, can you reclaim it?
A VAT-registered Dutch seller reclaims the 21% on Amazon ads if the btw-id is in Seller Central. Under the KOR it is lost, and leaving it rarely pays.
US FBA and FBM sellers: no VAT on your Amazon ads, only Washington's sales tax (up to 10.7%)
US Amazon sellers pay no VAT on Amazon ads. Only Washington adds sales tax, 7.6% to 10.7%, never reclaimable. A legal certificate cuts it to your WA share.
Dutch KDP authors: reclaim the 21% VAT on your Amazon ads
With KDP you are the publisher of your books, and publishing is taxable in the Netherlands: the 21% VAT on your Amazon ads is deductible. Why, and how.
US KDP authors: no VAT on your Amazon ads, unless you live in Washington (up to 10.7%)
US KDP authors pay no VAT on Amazon ads. Only Washington adds sales tax, 7.6% to 10.7%, and it is not reclaimable. A legal way to pay it on far less.
How does Amazon Sponsored Display targeting work?
Amazon Sponsored Display targets pages or people, never keywords: products and categories, remarketing and Amazon audiences, or Amazon's own choice.
How much does it cost to advertise on Prime Video?
Amazon Streaming TV has no minimum spend: a daily budget from $20, paid per 1,000 impressions, $150-250 a day advised. Managed DSP starts at $50,000.
What is Sponsored Brands Reserve share of voice?
Reserve share of voice buys the top of Amazon search for your branded keywords at a fixed upfront price: 5 to 1,000 keywords, $3,000 minimum, no auction.
Canadian FBA and FBM sellers: get back the 5% to 15% GST/HST on your Amazon ads
Amazon already charges GST/HST on an unregistered seller's amazon.ca sales. Registering costs a Canadian seller nothing there and returns the ad tax.
VAT on Amazon ads in Sweden (25%): what FBA and FBM sellers get back
Swedish Amazon seller: VAT-registered, you deduct the 25% on Amazon ads. Under the SEK 120,000 exemption it is lost; registering costs a B2C seller more.
Sponsored Products vs Sponsored Display: what is the difference?
Sponsored Products shows your product in Amazon search for chosen keywords. Sponsored Display reaches audiences and product pages, on and off Amazon.
UK FBA and FBM sellers: can you reclaim the 20% VAT on your Amazon ads?
A VAT-registered UK seller reclaims the 20% on Amazon ads. Under £90,000, registering to get it back costs a seller to consumers more than it saves.
How does Amazon Sponsored Display retargeting work?
Amazon Sponsored Display retargeting shows your ad to shoppers who viewed (up to 90 days) or bought (up to 365 days) products you pick, on and off Amazon.
What happens to Sponsored Brands product collections in February 2027?
Amazon stops product collection ads in February 2027. They are replaced by Sponsored Brands collections, manual or automatic, with 3 to 10 products.
What are Amazon Sponsored Products ads and how do they work?
Amazon Sponsored Products are pay-per-click ads for one product, shown in search results and on product pages. Where they appear, cost, who can run them.
What is Amazon Sponsored TV, now called Streaming TV?
Amazon Sponsored TV, now Streaming TV, is a self-service video ad on Prime Video, Twitch and streaming apps, paid per 1,000 impressions, from $20 a day.
Merch on Demand creators in Italy: how to get back the 22% VAT on your Amazon ads
An Italian Merch on Demand creator with a partita IVA in the ordinary scheme can deduct the 22% VAT on Amazon ads. Why, and what it costs.
Amazon sellers in India: getting back the 18% GST on Amazon ads
A regular GST-registered Amazon seller in India gets the 18% GST on ads back as credit. Composition and exempt-goods sellers lose it. Rules, deadlines.
Canadian KDP authors: get back the 5% to 15% GST/HST on your Amazon ads
A Canadian KDP author with no GST/HST number pays 5% to 15% tax on Amazon ads and never gets it back. Registering lets you claim it. Rules, cost, example.
VAT on Amazon ads in Poland (23%): what FBA and FBM sellers get back
Polish Amazon seller: as an active VAT payer you deduct the 23% on Amazon ads. VAT-exempt, it is lost, and giving up the exemption costs a B2C seller more.
What are the Amazon Sponsored Display ad specs?
Sponsored Display specs: a 50-character headline, a logo of 600×100 px or more, a 1200×628 px custom image, a 16:9 video. Every limit, with sources.
Amazon Streaming TV vs Amazon DSP: what is the difference?
Amazon Streaming TV, ex-Sponsored TV, is self-service with a daily budget from $20, no minimum spend. Amazon DSP buys Prime Video or Netflix through deals.
Do Amazon Sponsored Products ads show off Amazon?
Yes: by default, Sponsored Products ads also run on other sites, apps and creator content in 19 countries, on the same bid and budget. How to turn it off.
Do Amazon Ads stop when you run out of stock? FBA, FBM, KDP and Merch
Sponsored Products and Display ads stop on their own when a product is out of stock; Sponsored Brands keeps spending. For FBA, FBM, KDP, Merch and vendors.
Irish KDP authors: the 23% VAT on your Amazon ads, and why you must register
Every Amazon ad an Irish author buys comes from abroad, and Irish law has no threshold for that: register, give Amazon your VAT number, reclaim the 23%.
Italian KDP authors: the 22% VAT on Amazon ads is lost
Under Italian VAT law, a KDP author cannot deduct the 22% VAT on Amazon ads, partita IVA or not. Why, what it costs you, and how to waste less ad spend.
VAT on Amazon ads in Italy (22%): what FBA and FBM sellers get back
Italian FBA seller: in the ordinary VAT scheme the 22% on Amazon ads is deducted; in the forfettario it is lost, and leaving it costs a B2C seller more.
New Zealand KDP authors: the 15% GST on your Amazon ads
Without a GST number, a New Zealand KDP author pays 15% GST on Amazon ads, for nothing. Registering voluntarily removes it. Rules, cost, worked example.
Where do Amazon Sponsored Display ads appear?
Amazon Sponsored Display ads appear on Amazon product and search pages, Amazon Fresh, Whole Foods, IMDb, Twitch and other sites and apps, by targeting.
VAT on Amazon Ads for agencies: rebill the ad spend, or let the client pay Amazon?
Billed by Amazon, an agency resells the ads: VAT on the whole rebill, ad spend included. Bill the client's Advertiser Account: you invoice only your fee.
Amazon FBA sellers in Ireland: the 23% VAT on your Amazon ads, can you reclaim it?
Every Amazon ad an Irish seller buys is billed from abroad: with your VAT number in Seller Central you reclaim the 23%; unregistered, it is a pure cost.
Singapore KDP authors: the 9% GST on your Amazon ads
Without a GST number, a Singapore KDP author pays 9% GST on Amazon ads and never gets it back. Registering removes it, but binds you for 2 years.
How much do Amazon Sponsored Products ads cost?
Amazon Sponsored Products cost only when someone clicks: from $0.02 per click and $1 a day in the US. How bids, budgets and Amazon's charges really work.
UK KDP authors: you pay 20% too much VAT on your Amazon ads
Without a VAT number, a UK KDP author pays 20% VAT on Amazon ads and never gets it back. Registering voluntarily lets you reclaim it. Rules, cost, example.
Sponsored Brands vs Sponsored Products: what is the difference?
Sponsored Products sells one product and links to its page. Sponsored Brands sells your brand: logo, headline, several products, a Store. Side by side.
Can KDP authors run Amazon Streaming TV ads?
Not with a KDP author account: Amazon opens Streaming TV to book vendors in the US, and its API refused a real KDP account we tested. What publishers need.
How do you advertise on Prime Video? A step-by-step guide
Create an Amazon Streaming TV campaign in the Amazon Ads console: budget, video, CPM bid, audiences, review. Or buy Prime Video through Amazon DSP.
How do negative keywords work in Amazon Sponsored Products?
Negative keywords stop your Amazon ad on searches you don't want: negative exact, negative phrase and negative products. Limits, delays, how to pick them.
Amazon automatic vs manual targeting: which should you use?
Automatic targeting lets Amazon pick where your Sponsored Products ad shows; manual lets you choose keywords or products. When to use each, or both.
What are the Amazon Streaming TV (Sponsored TV) video specs?
A 16:9 video of at least 1920x1080, up to 500 MB, 15 or 30 seconds, above 4 Mbps (15 for Prime Video), stereo at 192 kbps, with your logo shown 3 seconds.
Why we are building Gloriads
Amazon Ads take hours of tedious work and leak money on clicks that never sell. Here is how Gloriads approaches the problem, and what we will write about here.
Polish KDP authors: reclaim the 23% VAT on your Amazon ads
KDP royalties are a publisher's share of sales, not a creator's honorarium for a cultural service: the 23% VAT on your Amazon ads is deductible. How.
UK Merch on Demand designers: you pay 20% too much VAT on your Amazon ads
Without a VAT number, a UK Merch on Demand designer pays 20% VAT on Amazon ads and never gets it back. Registering voluntarily lets you reclaim it.
Dynamic bids down only vs up and down: which should you use?
Amazon's bidding strategies: down only lowers your bid when a sale is unlikely, up and down can also raise it up to 100%, fixed keeps it. Which to choose.
Swedish KDP authors: reclaim the 25% VAT on your Amazon ads
A Swedish KDP author without a VAT number loses 25% VAT on Amazon ads. Ads billed from outside the EU require registration: do it fully and deduct it.
Amazon sellers in South Africa: can you claim back the 15% VAT on Amazon ads?
A VAT vendor claims the 15% VAT on Amazon ads as input tax, if Seller Central has the VAT number. Unregistered, it is lost; registering costs B2C sellers.
What are Amazon Sponsored Brands ads? Formats, cost and who can use them
Sponsored Brands are Amazon ads that show your logo, a headline and several products at the top of search results. Formats, cost, who can run them.
Indian KDP authors: you can get back the 18% GST on your Amazon ads
Unregistered, an Indian KDP author loses the 18% GST on Amazon ads. Registered, the royalties are zero-rated exports and the GST comes back as a refund.
Australian Amazon sellers: the 10% GST on your Amazon ads
A GST-registered Australian seller claims back the 10% GST on Amazon ads. Under A$75,000, registering for it means 10% on every taxable sale: often a loss.
Singapore Amazon sellers: the 9% GST on your Amazon ads
A GST-registered Singapore seller claims back the 9% GST on Amazon ads. A small seller who registers only for that pays 9% on every sale: often a loss.
Sponsored Display vs Amazon DSP: what is the difference?
Sponsored Display is Amazon's self-service display ad for products it sells; Amazon DSP buys display, video, Streaming TV and audio programmatically.
US Merch on Demand designers: no VAT on your Amazon ads, unless you live in Washington (up to 10.7%)
US Merch on Demand designers pay no VAT on Amazon ads. Only Washington adds sales tax, 7.6% to 10.7%, not reclaimable. A legal way to pay it on far less.
Australian KDP authors: claim back the 10% GST on your Amazon ads
Without GST registration, an Australian KDP author pays 10% GST on Amazon ads and never gets it back. Registering lets you claim it. Rules, cost, example.
What is Amazon Sponsored Display, and how does it work?
Amazon Sponsored Display, now called Display, shows your products to shoppers on and off Amazon by interest or product page, paid per click or per view.
Can KDP authors run Sponsored Brands ads? Requirements and formats
Yes, with at least 3 books under one pen name claimed in Author Central. What authors can show, where the click goes, and the limits for books.
Sponsored Brands vs Sponsored Display: what is the difference?
Sponsored Brands wins the search page with keywords and your logo. Sponsored Display follows shoppers by audience and product page, on and off Amazon.
What are Amazon keyword match types? Broad, phrase and exact
Amazon keyword match types decide which searches trigger your ad: broad for related searches, phrase if the search contains it, exact for the keyword.
What are the Sponsored Brands video specs?
Sponsored Brands video specs: 6 to 45 seconds, 1280x720 to 3840x2160, MP4 or MOV, 500 MB max, H.264 or H.265. Plus the rules that get videos rejected.
Why are my Amazon Sponsored Products ads not showing?
No impressions on a Sponsored Products ad? The 7 usual causes: late data, a status, the lost Buy Box, an ineligible product, a low bid, narrow targeting.
Stop tuning bids by hand.
Gloriads runs your Amazon Ads by rules you control, on all four ad types.