#Targeting
Every Gloriads blog article tagged Targeting.
How does Amazon Sponsored Display targeting work?
Amazon Sponsored Display targets pages or people, never keywords: products and categories, remarketing and Amazon audiences, or Amazon's own choice.
How does Amazon Sponsored Display retargeting work?
Amazon Sponsored Display retargeting shows your ad to shoppers who viewed (up to 90 days) or bought (up to 365 days) products you pick, on and off Amazon.
What are Amazon Sponsored Products ads and how do they work?
Amazon Sponsored Products are pay-per-click ads for one product, shown in search results and on product pages. Where they appear, cost, who can run them.
How do negative keywords work in Amazon Sponsored Products?
Negative keywords stop your Amazon ad on searches you don't want: negative exact, negative phrase and negative products. Limits, delays, how to pick them.
Amazon automatic vs manual targeting: which should you use?
Automatic targeting lets Amazon pick where your Sponsored Products ad shows; manual lets you choose keywords or products. When to use each, or both.
What is Amazon Sponsored Display, and how does it work?
Amazon Sponsored Display, now called Display, shows your products to shoppers on and off Amazon by interest or product page, paid per click or per view.
What are Amazon keyword match types? Broad, phrase and exact
Amazon keyword match types decide which searches trigger your ad: broad for related searches, phrase if the search contains it, exact for the keyword.
Stop tuning bids by hand.
Gloriads runs your Amazon Ads by rules you control, on all four ad types.