The Amazon Ads tools, point by point
Gloriads against every tool we have compared, on 41 points. Set your ad spend, keep the tools you are weighing, and open any tool's full comparison.
Facts checked October 24, 2026Tools compared: 10
1. Your monthly Amazon ad spend
- Gloriads
- $239/mo
- Other tools shown (10)
- $179–$895/mo
2. Compare with
3. Show
| Points compared: 41Prices in US dollars, paid monthly | GloriadsRules you control, all 4 ad types | Ad BadgerSoftware · checked October 24, 2026Gloriads vs Ad Badger | AdbrewSoftware · checked October 24, 2026Gloriads vs Adbrew | Helium 10 AdsSoftware · checked October 15, 2026Gloriads vs Helium 10 Ads | m19Software · checked October 24, 2026Gloriads vs m19 | Merch JarSoftware · checked October 18, 2026Gloriads vs Merch Jar | PerpetuaSoftware and service · checked October 18, 2026Gloriads vs Perpetua | QuartileManaged service · checked October 18, 2026Gloriads vs Quartile | Scale InsightsSoftware · checked October 19, 2026Gloriads vs Scale Insights | SellozoSoftware · checked October 24, 2026Gloriads vs Sellozo | TeikametricsSoftware and service · checked October 24, 2026Gloriads vs Teikametrics |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Price | |||||||||||
| Price at $10,000 of monthly ad spend | $239 a month | Gloriads is better$440 a month (Basic) | Gloriads is better$799 a month | Gloriads is better$559 a month | Gloriads is better$779 a month (Professional) | Gloriads is better$400 a month (Standard) | Gloriads is better$695 a month | Gloriads is betterAbout $895 a month for one marketplace (estimate) | Gloriads is better$388 a month for 10 products on 4 marketplaces | Gloriads is better$250 a month for one marketplace | Better than Gloriads$179 a month |
| Percentage of your ad spend | None up to $100,000 a month | Better than GloriadsNever: a flat fee by band of ad spend | Gloriads is better$799 a month or a share of your spend, whichever is greater; the share is no longer published | Gloriads is better2% from the first dollar, even when the tool changes nothing | Gloriads is betterProfessional: 3% of the ad spend it manages, from the first dollar | Gloriads is better4% above $7,500 (Standard), 2% on Premium | Gloriads is betterAbove $10,000, a percentage it doesn't publish; customers report about 3% | Same as GloriadsNone published for Sponsored Ads; DSP fees can vary with media spend | Same as GloriadsNone on its per-product plans; the 1% Plan takes 1% of ad spend | Better than GloriadsNever: a flat fee per marketplace | Gloriads is better3% of the spend above $10,000, on top of the plan |
| How the price is set | By ad spend, all 23 marketplaces included | Same as GloriadsFrom $275 a month, by band of monthly ad spend, plus an overage above 110% of the band | Gloriads is betterThe greater of $799 a month and a share of your ad spend | Gloriads is betterA plan ($359 a month) plus 2% of all ad spend on Managed profiles | Same as GloriadsAutopilot $59 flat; Professional $479 plus 3% | Gloriads is betterA plan with included ad spend and active ads, then 2% to 4% above | Same as GloriadsBy ad spend of all marketplaces combined: $695, then a percentage | Gloriads is betterBy ad-spend tier, number of channels and service level, on an order form | Gloriads is betterPer product and per marketplace, whatever the ad spend | Same as Gloriads$250 a month for one marketplace, $50 per extra one, any spend | Gloriads is betterA flat plan up to $10,000, then a custom base plus 3% of the spend above |
| Published price | Yes, every tier, all 23 marketplaces included | Same as GloriadsYes, every band up to $250,000; above it on request | Gloriads is betterThe floor only; the rate, the add-ons and Enterprise on request | Gloriads is betterYes for Diamond; Enterprise shows only a starting price, $1,499 a month | Same as GloriadsYes, in dollars and euros; agencies on quote | Gloriads is betterYes, except Partner: custom pricing above $100,000 a month | Gloriads is betterOnly up to $10,000 of ad spend; the percentage above is in your order form | Gloriads is betterNo, set by an order form | Gloriads is betterYes up to 100 automated ASINs; the 1% Plan's terms behind « Contact us » | Same as GloriadsYes, up to 20 marketplaces, agencies included | Gloriads is betterOnly Essentials, up to $10,000; Advanced and Enterprise are custom prices |
| More marketplaces | All 23 included | Same as GloriadsNo fee per marketplace or account | Same as GloriadsNo marketplace or account fee among the extra charges it lists | Same as GloriadsUp to 10 seller accounts on Diamond; each Managed marketplace pays its 2% | Same as GloriadsIncluded: every marketplace of one account on Autopilot, unlimited on Professional | Same as GloriadsNo fee per marketplace; spend of every linked account is added up | Same as GloriadsIncluded: unlimited accounts, their spend added up toward your plan | Gloriads is betterAbout $500 a month each | Gloriads is betterEach marketplace counts every automated product again | Gloriads is better$50 a month per extra marketplace | Same as GloriadsNo fee per marketplace; the plan follows the ad spend of your connected merchants |
| Contract and trial | |||||||||||
| Contract | None: month by month, cancel in one click | Gloriads is better1, 6 or 12 months paid ahead and renewed; 30 days' written notice in its terms; no refund | Gloriads is betterNo fixed term, but 30 days' written notice to leave, and no refunds | Same as GloriadsNone on monthly plans: cancel online, effective at the end of the period | Gloriads is betterMonthly or yearly, renews by itself; notice of 1 to 7 days, 30 for a year | Gloriads is betterMonthly or yearly plans; no cancellation or refund terms published | Gloriads is betterSet by your order form; until May 2026, 12 months renewed unless 90 days' written notice | Gloriads is betterOne year, renewed every year; 60 days' written notice; the rest of the term due if you leave early | Same as GloriadsNone: cancel in the dashboard before the next cycle, no refunds | Gloriads is betterMonth to month; cancel by e-mail 24 hours before renewal; no refund | Gloriads is betterRenews for the same term unless written notice 15 days before; no early exit |
| Billed after you cancel | Nothing | Same as GloriadsNothing after the paid period, which is not refunded | Gloriads is betterYour 30 days of notice, then all outstanding fees at once | Same as GloriadsNothing after the paid period, which is not refunded; 2% on spend until then | Same as GloriadsNothing after the last period, whose 3% is billed on its last day | Not covered by that comparison yet— | Gloriads is betterUnbilled %-of-spend fees, and the contract until its cancellation window | Gloriads is betterEvery month left in the yearly term, due within 30 days; no refunds | Same as GloriadsNothing after the paid period, which is not refunded | Same as GloriadsNothing after the paid month, which is not refunded | Gloriads is better3% of the spend above $10,000, until its support removes your accounts |
| Free trial | 14 days, no card | Gloriads is better30 days with a card, then non-refundable | Gloriads is betterNone on its pricing page: a demo first | Gloriads is betterNone (refund within 7 days of the first payment) | Better than Gloriads30 days, no card | Same as Gloriads14 days, no card | Gloriads is betterNone, and the set-up period is billed | Gloriads is betterNone: a 60-day paid evaluation, ended only by a button in their portal | Same as Gloriads30 days, no card, automation for 1 product in 1 country | Gloriads is better30 days with a card, then paid automatically | Same as Gloriads30 days, card required after you connect Amazon |
| Ad types and reach | |||||||||||
| Amazon ad types | Sponsored Products, Sponsored Brands, Sponsored Display, Streaming TV (beta) | Gloriads is betterSponsored Products, Sponsored Brands, Sponsored Display | Same as GloriadsSponsored Products, Sponsored Brands, Sponsored Display, plus Amazon DSP | Same as GloriadsSponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV | Gloriads is betterSponsored Products, Brands and Display (Autopilot: Products only); Streaming TV only through DSP | Gloriads is betterSponsored Products | Same as GloriadsSponsored Products, Sponsored Brands, Sponsored Display, plus Amazon DSP | Same as GloriadsSponsored Products, Sponsored Brands, Sponsored Display; TV through their DSP | Gloriads is betterSponsored Products, Sponsored Brands, Sponsored Display | Gloriads is betterSponsored Products, Sponsored Brands, Sponsored Display; DSP in reports only | Gloriads is betterSponsored Products; bids only on Sponsored Brands and Display; no Streaming TV |
| DSP and other retailers | No: Amazon Sponsored Ads only | Same as GloriadsNo: Amazon Sponsored Ads only | Better than GloriadsAmazon DSP, on Adbrew's own seat if you have none, and Walmart | Better than GloriadsYes | Better than GloriadsAmazon only, with Amazon DSP on Professional (3% of DSP spend) | Same as GloriadsNo: Amazon Sponsored Products only | Better than GloriadsAmazon DSP, Walmart, Instacart | Better than GloriadsDSP, Walmart, Instacart, Criteo, Google, Meta, Microsoft, TikTok Shop, ChatGPT | Same as GloriadsNo: Amazon Sponsored Ads only | Same as GloriadsNo: Amazon Sponsored Ads only | Better than GloriadsWalmart, TikTok Shop, and Amazon DSP on Advanced |
| Marketplaces | 23 | Gloriads is better16 | Gloriads is better9 named on its pricing page, 19 declared to Amazon | Gloriads is better16 | Same as Gloriads19 on its site, 23 in Amazon's partner directory | Not covered by that comparison yet— | Gloriads is better21 for Sponsored Products | Gloriads is betterNot published | Gloriads is better12 | Gloriads is better20 | Gloriads is better16 |
| Account types | Sellers, vendors, KDP authors, Merch on Demand | Same as GloriadsSellers, vendors, KDP authors, Merch on Demand | Gloriads is betterSellers and vendors | Gloriads is betterSellers only | Gloriads is betterSellers, vendors, KDP authors, agencies; no Merch on Demand found | Same as GloriadsSellers, vendors, KDP authors, Merch on Demand | Same as GloriadsSellers, vendors, KDP authors | Gloriads is betterSellers and vendors | Gloriads is betterSeller Central sellers only | Gloriads is betterSeller Central sellers and agencies | Gloriads is betterSellers and vendors |
| Interface languages | 10, from English to Japanese and Arabic | Gloriads is betterEnglish | Gloriads is betterEnglish | Gloriads is betterAds in English on the web; the mobile app in 6 languages | Gloriads is betterEnglish; help center also in Arabic | Gloriads is betterEnglish | Gloriads is better3 on its site: English, German and Spanish | Gloriads is better3: English, Japanese and Chinese | Gloriads is betterEnglish | Gloriads is betterEnglish | Gloriads is betterEnglish, with a Chinese help center for China |
| Automation | |||||||||||
| Who decides each change | Rules you write and read: IF, AND, OR, NOT, ELSE IF | Gloriads is betterIts Bids by Badger algorithm, or rules that change bids only; one automation per campaign | Same as GloriadsRulesets of conditions and actions, from templates or your own, plus AI agents | Gloriads is better5 rule types with fixed fields | Gloriads is betterA machine-learning model; no rules, you set a target | Better than GloriadsA written language: variables, case conditions, formulas, any date range | Gloriads is betterIts engine, toward your target ACOS; four rule templates | Gloriads is betterTheir AI, or rules run daily, weekly or monthly | Gloriads is better11 algorithms assembled into objectives, from presets, assigned per ad group | Gloriads is betterAn optimizer toward a target ACOS, and rules on 6 metrics with AND and OR | Gloriads is betterIts AI, toward a goal and an ACOS limit you set |
| How often automation acts | Every hour to every 3 months, per rule | Same as GloriadsBids every night; dayparting and rules at the hours you set | Same as GloriadsWhen you set each ruleset, down to every hour | Gloriads is betterOnce a night, Pacific time | Gloriads is betterOnce a day, between 4 and 8 a.m. | Same as GloriadsA schedule of your own, after each sync, or once at a set time | Same as GloriadsBids daily, hourly with Stream on Growth; rules daily to monthly | Same as GloriadsYes, every hour | Gloriads is betterOnce a day; dayparting every hour, budgets at the marketplace's midnight | Gloriads is betterOnce a day; rules between 7 and 9 AM US Central | Same as GloriadsBids every hour on Amazon; keyword suggestions once a day |
| Bids set from hour-by-hour figures | Yes: figures hour by hour (updated every night, kept a year) and a day × hour schedule that pauses or sets bids; no automatic re-bid every hour | Gloriads is betterNo: dayparting follows a schedule you set, not hourly figures | Better than GloriadsYes: dayparting of bids, budgets and placements from Amazon Marketing Stream | Gloriads is betterYes | Same as GloriadsProfessional: hourly figures and dayparting; intraday bid changes announced in 2026 | Gloriads is betterNo: bids changed on a schedule you set, from figures by day | Better than GloriadsYes, with Stream on Growth | Same as GloriadsYes, from Amazon Marketing Stream | Same as GloriadsYes: a dayparting grid and hourly bid adjustments | Same as GloriadsDayparting pauses a campaign's worst hour, from 30 days of hourly ACOS | Better than GloriadsYes, every hour, plus a bid scheduler by hour of the day |
| See what a rule will do before it acts | Test now: every change it would make, on your account | Gloriads is betterA summary of the rule before you turn it on | Same as GloriadsA preview before you automate a rule | Gloriads is betterAI suggestions after 3 days to 2 weeks of data | Gloriads is betterNo preview of its changes | Same as GloriadsA preview of every matching row and the bid it will set | Gloriads is betterRules can wait for your approval; no test of the engine | Gloriads is betterNo dry run published | Gloriads is betterA preview where available; bid rules simulated one ad group at a time | Gloriads is betterA dry run that checks a script's fields; no preview of changes | Gloriads is betterNo test; keyword suggestions can wait for your review |
| Placement adjustments by rule | Yes, in the rule editor | Gloriads is betterBy hand, or through their AI assistant | Same as GloriadsYes, in rulesets and hour by hour | Gloriads is betterBy hand, or through their MCP with your own AI | Same as GloriadsAutomatic: top of search raised, base bid lowered | Gloriads is betterThrough its API only | Gloriads is betterRaised by its engine, or set by hand; no placement rule | Gloriads is betterSet hourly by its AI, switchable per campaign; no placement rule | Same as GloriadsYes: the Placement rule, top of search, rest of search, product pages | Same as GloriadsSet to 5% by Autopilot; a placement optimizer per campaign | Gloriads is betterYou set them; its AI does not change them, it lowers bids to match |
| Target ACOS levels | Marketplace, then campaign | Better than GloriadsPer campaign, then ad group and keyword | Same as GloriadsPer campaign, with a target ROAS too | Same as GloriadsAccount default, then campaign; one ACOS goal per AI product goal | Same as GloriadsPer strategy (a group of products), TACOS per product | Better than GloriadsAccount, campaign, ad group, then target | Same as GloriadsGoal, then segment (branded, competitor…), then boosted keyword | Better than GloriadsAccount, ASIN and campaign, plus separate targets for branded terms | Better than GloriadsIn each bidding rule, or per ad group | Same as GloriadsPer campaign, and per Autopilot group | Better than GloriadsPer ad group, pre-filled by its AI |
| Longest time window a rule reads | 1 to 90, 180 or 365 days, the same days last year, fixed dates, days left out, or all time (up to 6 years) | Gloriads is better40 days for its bid algorithm; 180 days for negative keyword hunts (999 on its pricing page) | Gloriads is better120 days for budget rules (7, 14, 30, 60, 90 or 120 days) | Not covered by that comparison yet— | Gloriads is better90 days (60 in a 2026 post) | Gloriads is betterEverything since its first sync, or any dates you type | Not covered by that comparison yet— | Gloriads is better91 days (rules read 7, 14, 28, 56 or 91 days) | Gloriads is better365 days for bids, with dates left out | Gloriads is betterRules: up to 365 days, or all history | Not covered by that comparison yet— |
| A budget plan split across campaigns | A monthly budget per marketplace, with pacing and a cap | Gloriads is betterNone: budgets set by hand or through its AI assistant | Better than GloriadsYes: a period's budget turned into daily budgets per campaign, unused budget moved to the campaigns that ran out | Better than GloriadsYes: a monthly budget per marketplace, split across campaigns by ROAS, capped | Same as GloriadsA monthly budget per strategy, paced day by day | Gloriads is betterNone: rules raise or lower each campaign's daily budget, no period budget | Same as GloriadsA goal's daily budget split across its campaigns; monthly tracker only monitors | Same as GloriadsA spend goal its AI adjusts toward every 3 days (VAM Baseline) | Gloriads is betterNone: each campaign's daily budget by weekday or results; portfolio caps by hand | Gloriads is betterNone: budget balancing inside a campaign group, and Amazon budget rules | Same as GloriadsMonthly budgets per merchant or campaign group, with forecasts; campaign budgets edited by hand |
| Organic rank and Search Query Performance in rules | Not yet | Same as GloriadsRank tracking and Search Query Performance reports, not in rules | Better than GloriadsYes: bids raised or lowered from hourly share of voice and organic rank | Better than GloriadsOrganic and sponsored rank from Keyword Tracker; no Search Query Performance | Better than GloriadsOrganic rank lowers bids (Top of Search Rankings Optimizer) | Same as GloriadsNot in its rule language or help center | Better than GloriadsOrganic rank, yes (a rule template); no Search Query Performance | Better than GloriadsA Ranking rule, one per ASIN; no Search Query Performance in rules | Better than GloriadsYes, with keyword rank tracking | Same as GloriadsBSR chart, Search Query Performance and Brand Metrics reports, not in rules | Same as GloriadsNo: page-1 rank is a report (Market IQ), not a bid input |
| Control and safety | |||||||||||
| Undo | One click, for one change or a whole rule run | Gloriads is betterNone documented for Bids by Badger | Same as GloriadsYes, from its change history | Gloriads is betterEach change reverted by hand | Gloriads is betterNo undo published | Gloriads is betterNo undo published; a change history | Gloriads is betterNo undo published | Gloriads is betterNo undo published | Gloriads is betterBids, states, imports and negatives; nothing for budgets, placements or dayparting | Gloriads is betterNone: a read-only activity log | Gloriads is betterNo undo and no bid history: a count of bid changes |
| Changes you make yourself in Amazon | Left alone by your rules for 7 days | Gloriads is betterAdvised against: make bid changes inside Ad Badger | Gloriads is betterNo hold published; its dayparting sets bids, budgets and placements every hour | Gloriads is betterLogged as Seller Central changes; AI campaigns must not be edited in Amazon | Gloriads is betterOverwritten the next day | Gloriads is betterNo hold published; pulled into your bid limits at its next change | Gloriads is betterReversed on its campaigns: pauses, bids, budgets, placements, negatives | Gloriads is betterNo protection published; its AI recalculates bids every hour | Gloriads is betterNot counted when its rules decide | Gloriads is betterAdjusted again the next day unless you lock the bid | Gloriads is betterNot documented; its AI sets bids again every hour |
| Your campaign structure | Kept as it is | Same as GloriadsKept: it works on your existing campaigns | Gloriads is betterIn its own case study, new campaigns launched next to the old ones, whose budgets are lowered | Same as GloriadsKept with rules; an AI goal adds 3+ campaigns, older ones paused (advised) | Gloriads is betterReplaced: it builds its own, you pause yours | Same as GloriadsKept; Smart Campaigns add keywords to ad groups you link | Gloriads is better3 to 6 campaigns per goal; your products paused in your older campaigns after 48 hours | Gloriads is betterRebuilt as one campaign per product, keyword and match type | Same as GloriadsKept: rules are assigned to your existing ad groups | Same as GloriadsKept; Autopilot and Campaign Studio add campaigns | Gloriads is betterIts Campaign Creator pauses your existing ads of the same products by default |
| Your campaigns when you leave | Left as they are | Gloriads is betterLast values stay; campaigns a dayparting slot paused stay paused | Gloriads is betterThe bids, budgets and placements of the last hour its dayparting ran stay | Gloriads is betterNot in its documentation; its schedules and Budget Manager pause campaigns | Gloriads is betterPaused by m19 when you cancel | Gloriads is betterNot stated in its help center or terms | Gloriads is betterSponsored Products and Display paused, budgets reset to the minimum | Gloriads is betterLeft as they are, your original campaigns still off; no cleanup promised | Gloriads is betterThe last values stay; ad groups paused by dayparting stay paused | Gloriads is betterLast values stay; campaigns its dayparting paused stay paused | Gloriads is betterNothing put back: bids keep their last hourly value, ads it paused stay paused |
| Keywords and ASINs a rule may never negate | Yes, as lists every rule respects | Gloriads is betterKeywords only | Same as GloriadsBrand and competitor terms you define, which its rules can leave out | Gloriads is betterNo | Same as GloriadsNo list: it lowers bids on poor terms instead of negating them | Gloriads is betterWords typed into each rule | Gloriads is betterTerms typed into each negation rule | Gloriads is betterA branded-terms list with its own targets; no negation guard published | Same as GloriadsYes: exact and phrase whitelists per product | Gloriads is betterNone: negative keyword creation on or off per campaign | Gloriads is betterBrand and competitor terms route keywords; no negation guard published |
| A person who helps run your ads | No: you keep the controls | Better than GloriadsWeekly podcast and live session, two onboarding calls | Better than GloriadsWhite-glove onboarding and 24/7 support; strategy sessions on Enterprise | Better than GloriadsOnly on Enterprise: a dedicated success manager and custom onboarding | Better than GloriadsOnboarding call, account reviews at 2, 10 and 30 days, then monthly | Same as GloriadsNo: software only, with a demo you can book | Better than GloriadsA Client Success team from Growth | Better than GloriadsYes, a dedicated strategist | Same as GloriadsNo: its support may look at your account, never changes it | Same as GloriadsNo ad manager; a free match with a partner agency | Better than GloriadsManaged services, optional on Advanced, included in Enterprise |
| Tools | |||||||||||
| Copy campaigns to other marketplaces | Yes: keywords translated, products matched, bids converted | Gloriads is betterNo | Gloriads is betterNo one-step copy on its public pages | Gloriads is betterNo | Gloriads is betterNot in its help center | Gloriads is betterNot offered | Gloriads is betterNot in its help center | Gloriads is betterNo copy tool; their team builds each marketplace's campaigns | Gloriads is betterNot in its documentation | Gloriads is betterClone within the same marketplace only | Gloriads is betterNot in its help center |
| Launch campaigns from a spreadsheet | Yes (.csv, .tsv, .xlsx) | Gloriads is betterNot yet: bulk creation of Sponsored Products campaigns is planned | Same as GloriadsYes, with its Bulk Campaign Launcher | Gloriads is betterNot supported | Gloriads is betterProducts pasted in bulk into a strategy; no campaign spreadsheet | Gloriads is betterThrough your own AI and the API, from an ASIN list; not in-app | Gloriads is betterSponsored Products goals by CSV; Sponsored Brands temporarily unavailable | Same as GloriadsYes: paste ASINs, keywords, bids and budgets from a spreadsheet | Gloriads is betterNo spreadsheet; Mass Campaigns build auto and single-keyword campaigns in the app | Gloriads is betterAutopilot for many products from a product CSV | Gloriads is betterNo spreadsheet; its Campaign Creator builds campaigns for products picked in the app |
| Bulk edits in tables | Every filtered page, up to 20,000 rows | Gloriads is betterBulk actions on up to 500 selected rows | Same as GloriadsBulk actions on targets, campaigns, search terms, negatives and placements | Same as GloriadsTicked rows: campaign state, budget, target ACOS; target state and bid | Gloriads is betterNo: it rewrites its campaigns every day | Same as GloriadsEvery filtered page, up to 50,000 rows | Gloriads is betterUp to 100 targets at a time, Sponsored Products only | Gloriads is betterIts settings table: download, edit, paste back; no row limit published | Same as GloriadsBulk Edit of ticked rows; keyword bids and states also by Excel file | Same as GloriadsSpreadsheet view, bulk actions and CSV upload | Same as GloriadsIn its tables and by CSV: budgets, names, campaign groups |
| Ad history on day one | 14 months, day by day | Gloriads is better90 days (Sponsored Products), 60 days (Brands and Display) | Not covered by that comparison yet— | Gloriads is better60 days | Gloriads is betterRead once at your first login; Autopilot 2 to 3 months | Gloriads is better60 days | Gloriads is better60 days, downloaded when you connect | Gloriads is betterNot published; data collected during the first two weeks of onboarding | Gloriads is better60 days | Same as GloriadsNot published | Not covered by that comparison yet— |
| Team members | Unlimited and free, with 4 roles | Gloriads is betterEach extra user is a paid add-on | Same as GloriadsUnlimited users | Gloriads is better5 users on Diamond | Same as GloriadsUnlimited on Professional, 3 roles; one user on Autopilot | Gloriads is betterNo team members or roles in its help center | Gloriads is betterUnlimited, with Administrator and Manager roles across accounts | Gloriads is betterNot published | Same as GloriadsUnlimited sub-users, with permissions you choose | Same as GloriadsUnlimited and free, through their Seller Central access | Gloriads is betterOwner, Admin and Viewer roles |
| Email alerts | In the app only: notifications and budget alerts; no e-mail alerts yet | Same as GloriadsNone yet: « Notify me when… » alerts are planned; a Monday e-mail on learning keywords | Same as GloriadsNone on its own pages; directories list « Account Alerts », undescribed | Better than GloriadsListing alerts by email or SMS (Buy Box, suppressions); none on ad metrics | Same as GloriadsIn the app only: stock and refused ads | Gloriads is betterNone in its help center | Same as GloriadsNo email alerts in its help center; budget pace shown in the app | Same as GloriadsTwo Amazon alerts, in Slack only, including account out of budget | Better than GloriadsLow stock and Amazon disconnection | Better than GloriadsE-mail alerts on budget and ACOS changes, per its video pages | Better than GloriadsDaily budget pace, stock alerts and a weekly summary by email; budget pace in Slack |
| Search term analysis | Every search term and its words, pairs and triplets summed (n-grams; a longer one is the search itself), 30 days to 6 years, negatives in two clicks | Same as GloriadsA search term table, n-grams of 1 to 5 words and a duplicate finder | Same as GloriadsN-grams refreshed every hour | Gloriads is betterA search term view to add negatives and keywords; no n-grams | Gloriads is betterQuery classes and traffic analysis; no n-grams | Same as GloriadsA search term page with n-grams of one to three words | Gloriads is betterSingle words with no sales over 12 months, suggested as negatives | Gloriads is betterHarvested and negated by its AI or rules; n-grams for Google Ads only | Same as GloriadsSearch terms per product, plus each single word's performance (Main Words) | Gloriads is betterA search term tab with impression share and move-to-campaign; no n-grams | Same as GloriadsKeywords and targets to add or negate, suggested daily, reviewed or added by itself |
| Custom fields read by rules | Four per product: margin, phase, stock, label | Gloriads is betterTags to filter tables, not read by rules | Same as GloriadsLabels on campaigns and products, which set goals and automation | Gloriads is betterNot in its documentation | Gloriads is betterProduct tags and notes, to filter reports | Better than GloriadsYour own, on campaigns, ad groups, targets and ads | Gloriads is betterThree tags per product, for reports; its rules don't read them | Gloriads is betterProduct costs for margin goals; no custom fields in rules published | Gloriads is betterNone; product costs feed profit and break-even bids, not rules | Gloriads is betterTags and notes, not read by rules | Gloriads is betterProduct costs for its Profit goal; campaign groups only filter and budget |
| KDP metrics | KENP pages and royalties in rules and on the dashboard | Gloriads is betterKENP ads not fully supported | Gloriads is betterNone: KDP author accounts are not among those it serves | Gloriads is betterNone: seller accounts only | Gloriads is betterKDP accepted; no KENP or Kindle Unlimited mentioned | Better than GloriadsBlended metrics with a margin and read-through multipliers | Gloriads is betterKENP pages, estimated KENP royalties and ACoR, in reports | Gloriads is betterNone published | Gloriads is betterNone: Seller Central sellers only | Gloriads is betterNot mentioned: no KDP, KENP or Kindle Unlimited | Gloriads is betterNot in its help center |
| Keyword and product research | No: Gloriads does ads only | Same as GloriadsNo: ads only | Better than GloriadsKeyword discovery and gaps, with rank tracking | Better than GloriadsYes (Cerebro, Magnet and more) | Better than GloriadsSearch volume estimates, similar keywords, keyword and product tracking | Same as GloriadsNo: ads only | Better than GloriadsYes: an AI keyword tool, Search Insights, and Prism on Premium | Better than GloriadsYes: a keyword research tool, and MarketIQ for categories and competitors | Same as GloriadsNo research tool; keyword rank tracking, 30 keywords included | Same as GloriadsNo: harvesting from your own campaigns only | Better than GloriadsMarket IQ: page-1 rank, share of voice and competitors per search term, a yearly add-on |
| Data and AI | |||||||||||
| Profit, TACOS, share of voice, AMC | A margin per product; TACOS on the roadmap | Better than GloriadsProfit, TACOS and share of search from Seller Central; AMC queries stay in AMC | Better than GloriadsProfit from Amazon's own fees, TACOS, share of voice and rank, AMC reports and audiences | Better than GloriadsProfit and TACOS from Seller Central data; share of voice; AMC; Brand Metrics | Better than GloriadsProfit and loss, TACOS targets, share of voice, AMC reports | Same as GloriadsProfit from one margin per ad account; no TACOS, share of voice or AMC | Better than GloriadsProfit and TACOS from seller data; share of voice; AMC and market intelligence on Premium | Better than GloriadsGoals by margin or TACOS; AMC audiences with Pro Suite | Better than GloriadsFrom your Seller Central sales: profit and loss, TACOS, returns, restock forecasts | Better than GloriadsTrue Profit, TACOS and organic sales from Seller Central; no AMC | Better than GloriadsProfit per product and TACOS from seller data, inventory forecasts |
| API for your own tools and AI assistants | A read-only API and an MCP connector | Gloriads is betterNo public API; an MCP connector | Gloriads is betterAn API on the Enterprise plan, with no public documentation | Same as GloriadsNo public API; an MCP connector that reads and changes your ads | Gloriads is betterNo public API; a BigQuery data share | Better than GloriadsA read-and-write API and skills for your AI; no MCP server | Gloriads is betterNo public API; an MCP connector in closed beta, for Claude | Gloriads is betterNo public API | Gloriads is betterNone | Gloriads is betterNo public API and no MCP connector | Gloriads is betterNo public API; a read-only MCP connector in early access, with a waiting list |
| AI assistant connector (MCP) | Reads your data, for every customer | Better than GloriadsAn MCP connector that can change Sponsored Products bids, budgets and states | Better than GloriadsAdbrew Intelligence agents, and an MCP connector that changes your ads after your approval | Better than GloriadsHelium Agent, and an MCP connector that can change your ads | Gloriads is betterNo MCP connector; a support chatbot | Better than GloriadsNo MCP server; its Copilot lets your AI create campaigns and rules | Gloriads is betterClosed beta for named users; reads your data, changes nothing | Gloriads is betterNo MCP; an AI Data Assistant chat inside its portal, with Pro Suite | Better than GloriadsIn beta; can change bids, budgets and negatives after your approval | Gloriads is betterOzO (beta) answers help questions; it does not read your account | Better than GloriadsA chat on your data, and weekly suggestions applied in one click |
| Full comparison | See pricing | Read the comparison | Read the comparison | Read the comparison | Read the comparison | Read the comparison | Read the comparison | Read the comparison | Read the comparison | Read the comparison | Read the comparison |
Better than GloriadsGloriads is betterSame as Gloriads— Not covered by that comparison yetEvery fact is sourced and dated on its comparison page.
Every comparison
Each tool, in full, with its calculator
- Gloriads vs Ad BadgerBy band of ad spend, with the overage
- Gloriads vs AdbrewThe floor or a share of your spend
- Gloriads vs Helium 10 AdsThe 2% calculator
- Gloriads vs m19Autopilot, Professional and the 3%
- Gloriads vs Merch JarStandard or Premium, monthly or yearly
- Gloriads vs PerpetuaThe flat fee and the share above it
- Gloriads vs QuartileCost by marketplace, and when you can leave
- Gloriads vs Scale InsightsBy products and marketplaces
- Gloriads vs SellozoBy marketplaces and ad spend
- Gloriads vs TeikametricsEssentials, Advanced and the 3% after cancelling
Try it
See it on your own account
We'll email you once, when your invitation is ready. No spam.