Gloriads vs Merch Jar

The Merch Jar alternative for all ad types

Merch Jar starts at $300 a month with $7,500 of ad spend included, takes 4% of the rest, and automates Sponsored Products only. Gloriads runs your rules on all four ad types for $139 a month at $5,000 of ad spend, with no percentage up to $100,000.

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Updated October 25, 20265 min readMerch Jar's pages read on October 18, 2026.

Price$139 vs $300 a monthAt $5,000 of monthly ad spend, both paid monthly. Paid yearly: $115.83 at Gloriads, $199 at Merch Jar.
Ad typesFour ad types vs oneMerch Jar automates Sponsored Products. Gloriads creates, copies and runs rules on Sponsored Products, Sponsored Brands, Sponsored Display and Streaming TV.
SafetyEvery change undone in one clickEvery change Gloriads makes lands in Activity with its reason, and one click takes it back. Merch Jar publishes a change history, no undo.

Short answer. Merch Jar and Gloriads are both rule tools you control, not managed services. Merch Jar has the deeper rule language and automates Sponsored Products only; Gloriads covers all four Amazon ad types, undoes any change in one click, and takes no percentage of your ad spend. At $5,000 of monthly ad spend, Gloriads costs $139 a month against $300 at Merch Jar ($199 if you pay Merch Jar for a year).

What is Merch Jar?

Merch Jar is Amazon PPC automation software from Madison, Wisconsin. It launched in 2021 for Merch by Amazon sellers, then opened to KDP authors and brands; in 2026 its home page addresses brands and agencies.

Its rules are called Segments: a filter written in its own language, V2 Logic, with variables, conditions and formulas, plus an action and a schedule. Smart Campaigns move search terms between linked campaigns, and bulk actions change up to 50,000 rows at once.

Its bet for 2026 is to bring your own AI: a read-and-write API and a Copilot, a set of skills for Claude, ChatGPT or Cursor. Its pricing page says it plainly: « Automation covers Sponsored Products campaigns today ».

How Merch Jar's pricing works in 2026

Merch Jar publishes its prices, and every plan has every feature. Standard costs $300 a month, or $199 a month paid for a year, and includes $7,500 of monthly ad spend; above it, Merch Jar adds 4% of the extra spend paid monthly, 3% paid yearly.

Premium costs $600 a month, or $399 paid yearly, includes $20,000 and adds 2% of the spend above it. Above $100,000 of monthly ad spend, Partner is priced on quote. The percentage is billed every month, even when the base is paid for a year. The trial lasts 14 days, with no card.

Gloriads' price follows your Amazon ad spend of the previous month, every marketplace and ad type included, with no percentage up to $100,000 a month (1% above). Every account starts with 14 days free and no card; a year costs 10 months, and you cancel in one click.

See Gloriads' prices

Why advertisers leave Merch Jar

Merch Jar has few public reviews: no G2 or Trustpilot page, and most talk happens in a private Facebook group. What comes back in public:

the price: $300 a month is a lot for a small account, and the percentage grows with the spend;
Sponsored Products only: Sponsored Brands has been announced for years and is still missing;
placement adjustments that are not in the app, only in its API;
a learning curve: « I attached my ads account and then thought, what do I do now? »;
automations that overlap: its older Smart Bids are still switched on by default for each new campaign it syncs.

How Gloriads works instead

Gloriads keeps your campaigns as they are. It reads your Amazon Ads account, and changes only what a rule you turned on says to change.

A rule is IF, AND, OR, NOT and ELSE IF on any metric and any time window, running every hour to every 3 months, with ceilings that keep it in bounds. It starts from a ready-made template or your own, and Test now shows every change it would make on your account before it acts.

Every change lands in Activity with its reason, and one click undoes it, or a whole run. Lists of keywords and ASINs that may never be negated protect your brand and author name. Gloriads covers Sponsored Products, Sponsored Brands, Sponsored Display and Streaming TV, and copies campaigns to other marketplaces with their keywords translated.

How rules work

Where Merch Jar is better

Merch Jar's rule language goes further: variables, case conditions, formulas between metrics and any date range, and custom fields of your own on campaigns, ad groups, targets and ads that its rules can read. A Gloriads rule is built from boxes, not written as code.

Its target ACOS can be set down to a single target, and its KDP metrics blend a margin and read-through multipliers. Gloriads sets a target ACOS per marketplace and per campaign, and reads KENP pages and royalties in its rules.

Its API can write: campaigns, keywords, negatives, segments and bulk actions, for the AI assistant of your choice. Gloriads' API and MCP connector read your figures; every change goes through the app, with a preview.

What to switch off when you leave Merch Jar

Your campaigns, keywords and bids are in your own Amazon Ads account: they stay, as they are, after Merch Jar, and Gloriads reads them at once.

Three automations of Merch Jar can keep changing bids until you stop them: your segments, Smart Campaigns, and Smart Bids, which Merch Jar still turns on by default for each new campaign it syncs. Switch off all three, then check Merch Jar's change history: nothing should move after that.

Merch Jar's terms promise no export. Download what you want to keep, such as your segments' text or your reports, while your subscription runs.

Calculator

What Merch Jar really costs you

Set your monthly Amazon ad spend. Merch Jar's side is the cheaper of its two published plans at that spend.

Your monthly Amazon ad spend$5,000

$1,000$100,000

Merch Jar$300per month, paid monthly · Standard, all included

Gloriads$139per month, paid monthly · Every marketplace and ad type included

You keep, over 12 months$1,932

Paid yearly: Gloriads $115.83 a month, Merch Jar $199 a month (its percentage still billed monthly).

Feature by feature

Gloriads and Merch Jar, side by side

Each Merch Jar fact comes from its own pages, listed at the bottom of this one.

Feature	Gloriads	Merch Jar
Price at $5,000 of ad spend	Gloriads does better$139 a month	$300 a month, or $199 paid yearly
Percentage of your ad spend	Gloriads does betterNone up to $100,000 a month	4% above $7,500 (Standard), 2% on Premium
Amazon ad types automated	Gloriads does betterSponsored Products, Sponsored Brands, Sponsored Display, Streaming TV (beta)	Sponsored Products
Placement adjustments	Gloriads does betterIn rules and at campaign creation	Through its API only
Undo	Gloriads does betterOne click, for one change or a whole rule run	No undo published; a change history
Copy campaigns to other marketplaces	Gloriads does betterYes, keywords translated and bids converted	Not offered
Brand and author name protected from negatives	Gloriads does betterNever-negate lists, checked on every path	Words typed into each rule
Ad history read at connection	Gloriads does better14 months, day by day	60 days
Interface languages	Gloriads does better10, from English to Japanese and Arabic	English
How the price is set	Gloriads does betterBy ad spend, all 23 marketplaces included	A plan with included ad spend and active ads, then 2% to 4% above
Published price	Gloriads does betterYes, every tier, all 23 marketplaces included	Yes, except Partner: custom pricing above $100,000 a month
Contract	Gloriads does betterNone: month by month, cancel in one click	Monthly or yearly plans; no cancellation or refund terms published
Bids set from hour-by-hour figures	Gloriads does betterYes: figures hour by hour (updated every night, kept a year) and a day × hour schedule that pauses or sets bids; no automatic re-bid every hour	No: bids changed on a schedule you set, from figures by day
Longest time window a rule reads	Gloriads does better1 to 90, 180 or 365 days, the same days last year, fixed dates, days left out, or all time (up to 6 years)	Everything since its first sync, or any dates you type
Changes you make yourself in Amazon	Gloriads does betterLeft alone by your rules for 7 days	No hold published; pulled into your bid limits at its next change
Your campaigns when you leave	Gloriads does betterLeft as they are	Not stated in its help center or terms
Launch campaigns from a spreadsheet	Gloriads does betterYes (.csv, .tsv, .xlsx)	Through your own AI and the API, from an ASIN list; not in-app
Team members	Gloriads does betterUnlimited and free, with 4 roles	No team members or roles in its help center
Email alerts	Gloriads does betterIn the app only: notifications and budget alerts; no e-mail alerts yet	None in its help center
A budget plan split across campaigns	Gloriads does betterA monthly budget per marketplace, with pacing and a cap	None: rules raise or lower each campaign's daily budget, no period budget
Free trial	14 days, no card	14 days, no card
When rules run	Every hour to every 3 months	A schedule of your own, after each sync, or once at a set time
Bulk edits in tables	Every filtered page, up to 20,000 rows	Every filtered page, up to 50,000 rows
Search term analysis	Every search term and its words, pairs and triplets summed (n-grams; a longer one is the search itself), 30 days to 6 years, negatives in two clicks	A search term page with n-grams of one to three words
More marketplaces	All 23 included	No fee per marketplace; spend of every linked account is added up
DSP and other retailers	No: Amazon Sponsored Ads only	No: Amazon Sponsored Products only
Account types	Sellers, vendors, KDP authors, Merch on Demand	Sellers, vendors, KDP authors, Merch on Demand
See what a rule will do before it acts	Test now: every change it would make, on your account	A preview of every matching row and the bid it will set
Organic rank and Search Query Performance in rules	Not yet	Not in its rule language or help center
Your campaign structure	Kept as it is	Kept; Smart Campaigns add keywords to ad groups you link
A person who helps run your ads	No: you keep the controls	No: software only, with a demo you can book
Keyword and product research	No: Gloriads does ads only	No: ads only
Profit, TACOS, share of voice, AMC	A margin per product; TACOS on the roadmap	Profit from one margin per ad account; no TACOS, share of voice or AMC
Rule language	IF, AND, OR, NOT, ELSE IF, built from boxes	Merch Jar does betterA written language: variables, case conditions, formulas, any date range
Custom fields read by rules	Four per product: margin, phase, stock, label	Merch Jar does betterYour own, on campaigns, ad groups, targets and ads
Target ACOS levels	Marketplace, then campaign	Merch Jar does betterAccount, campaign, ad group, then target
KDP metrics	KENP pages and royalties in rules and on the dashboard	Merch Jar does betterBlended metrics with a margin and read-through multipliers
API for your own tools and AI assistants	A read-only API and an MCP connector	Merch Jar does betterA read-and-write API and skills for your AI; no MCP server
AI assistant connector (MCP)	Reads your data, for every customer	Merch Jar does betterNo MCP server; its Copilot lets your AI create campaigns and rules

The honest answer

Which one should you pick?

Pick Gloriads if you

run Sponsored Brands, Display or Streaming TV as well as Sponsored Products
do not want to pay a percentage of your ad spend
want to undo any change in one click
advertise in several marketplaces and want to copy campaigns between them
prefer rules built from boxes to rules written as code

Stay with Merch Jar if you

write complex rules with variables and formulas
rely on custom fields every day
need an API that writes, for your own AI assistant
advertise on Sponsored Products only, and its price suits you

Switching

Leave Merch Jar without two tools fighting

Your campaigns are in your Amazon Ads account, so they stay. Four steps, in this order.

Prepare Gloriads, every rule off
Connect Amazon Ads: both tools can read your account at the same time. Set your target ACOS, pick the rules that match your segments and press Test now.
Switch off Merch Jar's automations
Turn off your segments, your Smart Campaigns and Smart Bids, which Merch Jar turns on by default for each new campaign it syncs.
Check that nothing moves
Read Merch Jar's change history for a day or two: once it is quiet, no tool is changing your bids but you.
Turn your rules on, then cancel
Turn on your Gloriads rules, follow their first changes in Activity, and cancel Merch Jar before its next billing date.

Gloriads does not import Merch Jar segments yet. Your campaigns, keywords and bids are at Amazon, so Gloriads reads them as they are, and its ready-made rules cover the usual segments: bids toward a target ACOS, negatives for searches that never sell, budgets for campaigns that run out.

FAQ

Questions about switching

Is Gloriads a good alternative to Merch Jar?

Yes, if you want to automate more than Sponsored Products or stop paying a percentage of your ad spend. Gloriads runs rules you read and test on Sponsored Products, Sponsored Brands, Sponsored Display and Streaming TV, as often as every hour, and undoes any change in one click. Merch Jar remains stronger for rules written as code, custom fields and an API that writes.

How much does Merch Jar cost in 2026?

Merch Jar Standard costs $300 a month, or $199 a month paid yearly, with $7,500 of monthly ad spend included, then 4% of the spend above it (3% paid yearly). Premium costs $600 a month, or $399 paid yearly, with $20,000 included, then 2%. Above $100,000 of monthly ad spend, Partner is priced on quote.

Does Merch Jar support Sponsored Brands or Sponsored Display?

No. Merch Jar's pricing page says « Automation covers Sponsored Products campaigns today ». Gloriads creates, copies and automates Sponsored Products, Sponsored Brands, Sponsored Display and Streaming TV.

Does Merch Jar charge a percentage of ad spend?

Yes, above the spend its plan includes: Standard adds 4% of the spend above $7,500 when paid monthly. Gloriads charges no percentage up to $100,000 of monthly ad spend; above it, its price is 1% of that spend.

Can Gloriads import my Merch Jar segments?

Not yet. Gloriads reads your campaigns, keywords and bids at Amazon as they are, so nothing is lost, and you rebuild your segments from ready-made rules: bids toward a target ACOS, negatives for searches that never sell, budgets for campaigns that run out. Test now shows what each rule would change before you turn it on.

What happens to my campaigns when I leave Merch Jar?

They stay in your Amazon Ads account, as they are, and keep spending until you change them. Switch off your segments, Smart Campaigns and Smart Bids first, so nothing in Merch Jar keeps changing your bids while you move.

Does Merch Jar have a free trial?

Yes: 14 days, with no card. Gloriads also starts with 14 days free and no card, so you can run both side by side before you choose.

Is Gloriads good for KDP authors and Merch on Demand sellers?

Yes. Gloriads reads KENP pages and royalties in its rules, protects your author or brand name with never-negate lists, and comes with ready-made negative keyword lists for books and for each Merch product type.

Sources

Every Merch Jar fact on this page comes from Merch Jar's own pages, read on October 18, 2026:

Merch Jar is a trademark of its owner. Gloriads is not affiliated with, endorsed by or sponsored by Merch Jar. Prices and features change: check merchjar.com for theirs.