Gloriads vs Helium 10 Ads

The Helium 10 Ads alternative without the 2% fee

Helium 10 Ads costs $359 a month plus 2% of every dollar you spend on ads, and adjusts your bids once a night. Gloriads runs your rules as often as every hour, on all four ad types, for a flat price. At $5,000 of monthly ad spend, you keep $3,840 a year.

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Updated October 25, 20265 min readHelium 10 prices read on their own pages on October 15, 2026.

Price$139 vs $459 a monthAt $5,000 of monthly ad spend. Gloriads takes no percentage of your ad spend up to $100,000 a month.
SpeedEvery hour vs once a nightA search term that burns money at 9 am is cut by midday, not after the next nightly run.
ControlYour rules, with one-click undoIF, AND, OR, NOT and ELSE IF on any metric, tested on your own account before a rule acts.

The short answerGloriads is the better Helium 10 Ads alternative if ads are what you pay Helium 10 for: rules you control that run as often as every hour, one-click undo, and a flat price with no 2% fee, $139 instead of $459 a month at $5,000 of ad spend. Keep Helium 10 if you need its keyword research, hourly dayparting, or Walmart and TikTok ads.

What is Helium 10 Ads?

Helium 10 Ads is the advertising tool of Helium 10, the seller software suite owned by Pacvue. It used to be called Adtomic, and was rebuilt on Pacvue's technology in 2025. It manages Sponsored Products, Sponsored Brands, Sponsored Display and, since August 2026, Sponsored TV campaigns.

It is not sold on its own. Helium 10 Ads comes only with the Diamond plan, next to the research, listing and analytics tools that made Helium 10 popular. Platinum, the plan below, no longer includes it.

Its automation is an AI: you set Product Goals and a target, and it adjusts bids once a night, Pacific time. You can also add rules, chosen among five types with fixed fields.

How Helium 10 Ads pricing works in 2026

Diamond costs $359 a month, or $279 a month billed yearly. On top of it, Helium 10 charges a management fee of 2% of the ad spend of every profile you manage with Helium 10 Ads.

Since March 2026 that fee applies to all of the spend, from the first dollar. Helium 10's help center says it applies whether or not the Ads features are actively used, and that it is non-refundable. The only way to avoid it is to set the profile to Analytics-only or Disabled before the spend.

The fee grows with your account. At $5,000 of monthly ad spend it adds $100 a month; at $20,000, $400. That is a tax on growth: the better your ads work, the more you pay, whatever the tool did for you that month.

Gloriads charges one flat price, set by last month's ad spend, and no percentage up to $100,000 a month. Every account starts with a 14-day free trial, without a card.

Why sellers look for a Helium 10 Ads alternative

The reasons come back in reviews and forums, and most are written in Helium 10's own help pages:

The 2% fee, charged on all spend since March 2026, including months when the tool changed nothing.
Paying for a whole suite to get the ads tool: the cheaper plans no longer include it.
Bids that move once a night: a keyword that starts wasting money in the morning keeps doing so until the next run.
An AI that needs time: Helium 10 says its AI takes 30 to 60 days to give good results, with a high ACOS at first.
Rules and AI that do not mix: a campaign with a custom bid rule cannot use the AI automation.
Seller accounts only: vendors, KDP authors and Merch on Demand sellers are not supported.

How Gloriads works differently

Gloriads does one thing: Amazon Ads. Instead of an AI you have to trust, it runs rules you can read, written as IF, AND, OR, NOT and ELSE IF on any metric and any time window, from ready-made templates or from scratch. Rules work on all four ad types and act on bids, budgets, keywords, negatives, placements and campaign states, wherever Amazon allows it.

Before a rule acts, Test now runs it on your real account and lists every change it would make. Once it is on, it runs as often as you choose, from every hour to every 3 months, inside guardrails: ceilings on bids and budgets, a cooldown between two changes, your own edits left alone for 7 days, and the safest change winning when two rules disagree.

Every change lands in Activity with the rule and the figures that caused it, and one click undoes it, or a whole rule run. Lists of keywords and ASINs you never want negated keep your brand out of every negative, whatever a rule decides.

Around the rules, Gloriads covers the daily work Helium 10 Ads leaves to you: launching campaigns in bulk from a spreadsheet, copying them to other marketplaces with keywords translated and bids converted, a monthly budget per marketplace with pacing, and a dashboard of every marketplace and ad type with 14 months of day-by-day history from the day you connect.

How Gloriads rules work

Where Helium 10 is still the better choice

Helium 10 is a whole suite, and Gloriads is not. If you rely on Cerebro, Magnet or the listing tools for product and keyword research, Gloriads replaces none of them.

Helium 10 Ads also has Walmart and TikTok ads, and an AI that can change your ads from a chat. Gloriads does not have these today: our API and MCP connector read your data but do not change it. Both have hourly dayparting: Gloriads' grid also sets bids from 10% to 900% by hour, not only on and off.

Many sellers keep the best of both: Helium 10 Platinum for research, without the 2%, and Gloriads for their ads.

What you keep and what you lose when you leave Helium 10

Your campaigns, keywords, bids and their history belong to your Amazon Ads account, not to Helium 10, so they stay. Gloriads reads them as they are, with 14 months of day-by-day history from Amazon.

What stays in Helium 10 is its own data: the change log, keyword rank history and AI goals. Helium 10 deletes it when you cancel, and disconnecting your Amazon account from Helium 10 erases its ad history for good. Export what you want to keep before you cancel.

Calculator

What the 2% really costs you

Set your monthly Amazon ad spend. Both prices come from each product's public pricing.

Your monthly Amazon ad spend$5,000

$500$20,000

Helium 10 Ads (Diamond)$459per month · $359 plan + $100 fee

Gloriads$139per month · One flat price, no percentage

You keep, over 12 months$3,840

Paid yearly: Helium 10 $379 a month, Gloriads $115.83 a month.

Above $25,000 a month, Helium 10 sells Enterprise plans from $1,499 a month, billed yearly.

Feature by feature

Gloriads and Helium 10 Ads, side by side

Each Helium 10 fact comes from one of their own pages, listed at the bottom of this one.

Feature	Gloriads	Helium 10 Ads
Price at $5,000 of ad spend	Gloriads does better$139 a month	$459 a month ($359 + 2%)
Fee on your ad spend	Gloriads does betterNone up to $100,000 a month, then 1%	2% from the first dollar, even when the tool changes nothing
Free trial	Gloriads does better14 days, no card	None (refund within 7 days of the first payment)
How often automation acts	Gloriads does betterEvery hour to every 3 months, per rule	Once a night, Pacific time
Rule logic	Gloriads does betterIF, AND, OR, NOT, ELSE IF, on any metric and any time window	5 rule types with fixed fields
See what a rule will do before it acts	Gloriads does betterTest now: every change it would make, on your account	AI suggestions after 3 days to 2 weeks of data
Undo	Gloriads does betterOne click, for one change or a whole rule run	Each change reverted by hand
Placement adjustments by rule	Gloriads does betterYes, in the rule editor	By hand, or through their MCP with your own AI
Launch campaigns from a spreadsheet	Gloriads does betterYes (.csv, .tsv, .xlsx)	Not supported
Copy campaigns to other marketplaces	Gloriads does betterYes: keywords translated, products matched, bids converted	No
Keywords and ASINs a rule may never negate	Gloriads does betterYes, as lists every rule respects	No
Account types	Gloriads does betterSellers, vendors, KDP authors, Merch on Demand	Sellers only
Marketplaces	Gloriads does better23	16
Ad history on day one	Gloriads does better14 months, day by day	60 days
Team members	Gloriads does betterUnlimited and free, with 4 roles	5 users on Diamond
Hourly dayparting	Gloriads does betterYes: a 7 × 24 grid that pauses campaigns or sets bids from 10% to 900%, then puts everything back	Yes
How the price is set	Gloriads does betterBy ad spend, all 23 marketplaces included	A plan ($359 a month) plus 2% of all ad spend on Managed profiles
Published price	Gloriads does betterYes, every tier, all 23 marketplaces included	Yes for Diamond; Enterprise shows only a starting price, $1,499 a month
Interface languages	Gloriads does better10, from English to Japanese and Arabic	Ads in English on the web; the mobile app in 6 languages
Changes you make yourself in Amazon	Gloriads does betterLeft alone by your rules for 7 days	Logged as Seller Central changes; AI campaigns must not be edited in Amazon
Your campaigns when you leave	Gloriads does betterLeft as they are	Not in its documentation; its schedules and Budget Manager pause campaigns
Search term analysis	Gloriads does betterEvery search term and its words, pairs and triplets summed (n-grams; a longer one is the search itself), 30 days to 6 years, negatives in two clicks	A search term view to add negatives and keywords; no n-grams
Custom fields read by rules	Gloriads does betterFour per product: margin, phase, stock, label	Not in its documentation
KDP metrics	Gloriads does betterKENP pages and royalties in rules and on the dashboard	None: seller accounts only
Ad types	Sponsored Products, Sponsored Brands, Sponsored Display, Streaming TV (beta)	Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV
More marketplaces	All 23 included	Up to 10 seller accounts on Diamond; each Managed marketplace pays its 2%
Contract	None: month by month, cancel in one click	None on monthly plans: cancel online, effective at the end of the period
Target ACOS levels	Marketplace, then campaign	Account default, then campaign; one ACOS goal per AI product goal
Your campaign structure	Kept as it is	Kept with rules; an AI goal adds 3+ campaigns, older ones paused (advised)
Bulk edits in tables	Every filtered page, up to 20,000 rows	Ticked rows: campaign state, budget, target ACOS; target state and bid
API for your own tools and AI assistants	A read-only API and an MCP connector	No public API; an MCP connector that reads and changes your ads
Billed after you cancel	Nothing	Nothing after the paid period, which is not refunded; 2% on spend until then
Keyword and product research	No: Gloriads does ads only	Helium 10 does betterYes (Cerebro, Magnet and more)
Walmart and TikTok ads	No: Amazon only	Helium 10 does betterYes
AI assistants	A read-only API and MCP connector	Helium 10 does betterHelium Agent, and an MCP connector that can change your ads
Organic rank and Search Query Performance in rules	Not yet	Helium 10 does betterOrganic and sponsored rank from Keyword Tracker; no Search Query Performance
A person who helps run your ads	No: you keep the controls	Helium 10 does betterOnly on Enterprise: a dedicated success manager and custom onboarding
Email alerts	In the app only: notifications and budget alerts; no e-mail alerts yet	Helium 10 does betterListing alerts by email or SMS (Buy Box, suppressions); none on ad metrics
Profit, TACOS, share of voice, AMC	A margin per product; TACOS on the roadmap	Helium 10 does betterProfit and TACOS from Seller Central data; share of voice; AMC; Brand Metrics
A budget plan split across campaigns	A monthly budget per marketplace, with pacing and a cap	Helium 10 does betterYes: a monthly budget per marketplace, split across campaigns by ROAS, capped

The honest answer

Which one should you pick?

Pick Gloriads if you

pay Helium 10's 2% on a growing ad budget
want rules you write and can read, acting every hour
need to undo any change in one click
are a vendor, a KDP author or a Merch on Demand seller
launch or copy campaigns in bulk, across marketplaces

Stay on Helium 10 Ads if you

want one subscription for research, listings and ads
need Walmart or TikTok ads, or an AI that changes your ads from a chat, today
also advertise on Walmart or TikTok
prefer an AI that decides for you to rules you read

Or keep both: Helium 10 Platinum ($129 a month) for research, Gloriads for ads. At $5,000 of ad spend, that is $268 a month instead of $459.

Switching

Leave Helium 10 Ads without a gap

Your campaigns are real Amazon campaigns, so they stay exactly as they are. Four steps, in this order.

Stop the 2% in Helium 10
Set each Helium 10 Ads profile to Analytics-only or Disabled. The fee runs on all the spend of a Managed profile until you do.
Hand back the AI's campaigns
For each Product Goal, turn AI Control off; do not archive it. Then check that no dayparting schedule or Budget Manager cap left campaigns paused.
Connect Amazon Ads to Gloriads
Gloriads reads your campaigns as they are, with 14 months of day-by-day history. Nothing is created, archived or rebuilt.
Turn on your rules
Start from a template, press Test now to see every change it would make, then turn it on. Each change shows in Activity, with its reason and an undo.

Gloriads does not import Helium 10 rules: Helium 10 offers no public API to export them, so you rebuild them from our ready-made templates.

FAQ

Questions about switching

Is Gloriads a good alternative to Helium 10 Ads?

Yes, if ads are what you pay Helium 10 for. Gloriads automates Sponsored Products, Sponsored Brands, Sponsored Display and Streaming TV with rules you control, runs them as often as every hour, and charges a flat price with no percentage of your ad spend up to $100,000 a month. Helium 10 remains the stronger choice for keyword research and for Walmart or TikTok ads.

How much does Helium 10 Ads cost in 2026?

Helium 10 Ads comes only with the Diamond plan: $359 a month, or $279 a month billed yearly, plus a 2% fee on all the ad spend of each managed profile. Platinum ($129 a month) does not include it. From $25,000 of monthly ad spend, Enterprise plans start at $1,499 a month, billed yearly. Prices read on Helium 10's pricing page on October 15, 2026.

Does Helium 10 charge 2% of ad spend even when I don't use it?

Yes. Helium 10's help center says the 2% management fee applies to all advertising spend across the entire profile, whether or not Helium 10 Ads features are actively used, and that it is non-refundable. Only setting the profile to Analytics-only or Disabled before the spend avoids it.

Can I keep Helium 10 for keyword research and use Gloriads for ads?

Yes. Move down to Helium 10 Platinum ($129 a month), which keeps the research tools, and run your ads in Gloriads. At $5,000 of monthly ad spend, that is $268 a month in total, instead of $459 for Diamond.

Will my campaigns stop when I switch from Helium 10?

No. Your campaigns live in your Amazon Ads account, not in Helium 10. Gloriads reads them as they are and changes nothing until you turn a rule on. Before leaving, check that a Helium 10 dayparting schedule or Budget Manager cap did not leave campaigns paused.

Can Gloriads import my Helium 10 rules?

No. Helium 10 offers no public API that exports its rules. You rebuild them in Gloriads from ready-made templates, and Test now shows what each rule would change before it acts.

Does Gloriads work for vendors and KDP authors?

Yes. Gloriads works with seller, vendor, KDP author and Merch on Demand accounts. Helium 10 Ads supports seller accounts only.

Is Gloriads faster than Helium 10 Ads?

Yes. A Gloriads rule can run every hour. Helium 10 Ads optimises bids once a night, Pacific time, and refreshes its data every 24 hours.

Sources

Every Helium 10 figure on this page comes from Helium 10's own pages, read on October 15, 2026:

Helium 10 is a trademark of its owner. Gloriads is not affiliated with, endorsed by or sponsored by Helium 10 or Pacvue. Prices and features change: check helium10.com for their current terms.