Advertising on Prime Video through Amazon Streaming TV (formerly Sponsored TV) has no minimum spend: you pay per 1,000 impressions (CPM), with a daily budget you choose, from $20 to $50,000. Amazon suggests $150 to $250 a day to start, and its guides suggest bids of $10 to $25 per 1,000 impressions. Campaigns managed by Amazon's team start at $50,000.
These figures come from Amazon's own help pages and guides, checked in October 2026. The $20 to $50,000 daily budget and the $10 to $1,000 bid are what Amazon's API accepted when we tested it on a US account, the same month. They are in US dollars.
The two ways to pay
| Self-service | Managed by Amazon | |
|---|---|---|
| Minimum | None ($20 a day or more) | $50,000 a campaign |
| Advice | $150-250 a day; $10,000 a campaign | — |
| Price | CPM | CPM |
Amazon's product page lists both packages. Its "$10K recommended campaign minimum" for self-service is advice, not a rule: the same page says there is "no minimum spend requirement". What Streaming TV is.
What a CPM bid costs you
You set a maximum average CPM for each ad group: the most you accept to pay for 1,000 impressions, from $10 to $1,000. An impression is one showing of your video.
Amazon's guides suggest:
| Audience | Suggested bid |
|---|---|
| Broad (a whole category) | $10-15 |
| Close to your product | $20-25 |
Another Amazon guide suggests starting at $15, and puts its guidance at $25-30 depending on the season, the audience and the location.
Example: a $200 daily budget at an average $20 CPM buys about 10,000 impressions a day, or 300,000 over 30 days for $6,000. The narrower the audience, the higher the bid and the fewer the impressions.
What else can cost money
- The video. The console can generate one with AI, or you upload your own. Amazon's creative services can produce a TV-quality video on request.
- Nothing else: no fee to join, and no upfront commitment. The daily budget is the most you can spend in a day.
Keep the first campaign cheap
- Start at $150 a day, the low end of Amazon's advice.
- Use 3 to 5 audiences, with a bid near $15.
- Wait 14 days before judging: Amazon credits searches and orders up to 14 days after a view.
- Judge on branded searches and new-to-brand orders, not on the cost of a sale: it is an awareness ad.
Frequently asked questions
Is there a minimum budget to advertise on Prime Video?
No minimum spend with Streaming TV, but the daily budget starts at $20: Amazon's API refused anything lower when we tested it in October 2026. Only Amazon's managed service has a campaign minimum: $50,000.
Do I pay per view or per click?
Per 1,000 impressions. Clicks (QR code scans) and complete views are reported, but the price is per impression.
Can I pay to appear on Prime Video only?
Not with Streaming TV, which runs across Prime Video, Twitch and other streaming services. Amazon DSP has a dedicated Prime Video campaign (the difference).
Sources
- Create a Streaming TV campaign, Amazon Ads
- Streaming TV performance metrics, Amazon Ads
- Streaming TV ads (product page), Amazon Ads
- How to launch and optimize your streaming TV campaign, Amazon Ads
- How any business can get started with streaming TV ads, Amazon Ads
Gloriads is an Amazon Ads automation platform that creates, monitors and optimizes Sponsored Products, Sponsored Brands, Sponsored Display and Streaming TV campaigns for sellers, brands, authors and agencies, by rules you control. See how it works.